History of ICEBERG
Since the 1970s, the Italian fashion brand Iceberg has been well-known for the exceptional quality of its garments, in especially its knitwear. Iceberg was named after an iceberg in the town of Iceberg, Italy. In the year 1974, Giuliana Marchini Gerani and her husband Silvano Gerani established their business in the municipality of Carpi, which is situated in the Italian region of Emilia-Romagna.
Iceberg is a metaphor for anything that is only partially visible, as if it were the tip of an iceberg, and that covers a deeper and more intricate reality. The creators of the company picked the name Iceberg as a representation of the brand's aesthetic as well as its philosophy. This idea was represented in the way that the brand's designs made use of materials, textures, and colors that contrasted with one another.
Iceberg became a household name around the world in the 1980s thanks, in part, to the brand's collaborations with up-and-coming fashion designers like Franco Moschino and Jean-Charles de Castelbajac. These young designers imbued Iceberg's collections with their signature sense of playfulness and irreverence. The public and the fashion industry both responded positively to the unique style of the company, which is characterized by a combination of premium materials and athletic.
Iceberg launched a full line of men's and women's clothes in the 1990s, including denim, leather, and accessories. During this time, the company expanded its product line beyond knitwear to include other types of apparel. Additionally, the company continued its successful collaborations with well-known fashion designers like as Versace and Roberto Cavalli.
Iceberg went through a period of reorganization and refocusing in the beginning of the twenty first century when it was owned by the Italian fashion conglomerate Gilmar Group. Paolo Gerani, son of the company's founders, is the one who took over the creative direction of the brand and imbued the collections with a more refined and minimalist aesthetic, while still keeping the brand's signature playful and innovative spirit. Paolo Gerani is responsible for the brand's current collections.
Iceberg is renowned today for its high-quality workmanship and inventive use of materials, with designs that blend sportswear and tailoring, and include bold graphics and vivid colors. Iceberg is also known for its collections that combine sportswear and tailoring. The label continues to be a popular among those who are passionate about fashion, including celebrities, and it has significantly increased its retail presence around the globe, opening locations in Europe, Asia, and the Middle East.
